Eat Right Initiatives
FSSAI has embarked on a large-scale effort to transform the country’s food system in order to ensure safe, healthy and sustainable food for all Indians. ‘Sahi Bhojan. Behtar Jeevan’, thus, forms the foundation of Eat Right India initiatives. These initiatives aim to promote both the demand for and the supply of safe and healthy food in a sustainable way. While the supply-side interventions are aimed at building capacities of food businesses to promote self-compliance, the demand-side initiatives work towards motivating consumers to demand safe and healthy food. The initiatives for the production and consumption of food in a sustainable way are aimed at promoting environment-friendly food practices and habits.